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Who are we? SEE the PEOPLE behind Music Africa!

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AFROFEST A BRIEF HISTORY

AfroFest began in 1989 as a private venture of Highlife World, a company specializing in the Highlife music of Ghana. In 1990 Thaddy Ulzen and Sam Mensah formed Music Africa as a nonprofit community organization to elevate the festival to be a truly community event and a showcase of the diverse African communities and culture in the city of Toronto. In its first year AfroFest took place at the Bamboo Club before branching out into Queen’s Park in 1990 and, later, to other clubs and public venues. AfroFest in the Park features a mix of international and local continental African musicians performing a range of drumming, songs and dances including both traditional and contemporary styles.

AfroFest has grown each year with the Queen’s Park event, AfroFest in the Park, having become the largest annual African music event in Canada. Since 2000 AfroFest in the Park has been expanded to a two day event. To measure the festival’s growth in participation; in 1990 about 2,000 people came out to see the great South African jazz trumpeter Hugh Masekela; since the inception of the 2-day format up to 20,000 people have enjoyed the festival each year. Many friendships have been formed and maintained (including a few weddings!) as well as business links forged among vendors in the busy African Marketplace. The many concessions selling African foods, crafts, clothing, etc. have become just important to the festival as the featured acts themselves, creating an atmosphere where people of all ages and backgrounds can mix and enjoy the festival together.

AfroFest broadcasts have also been an important part of the overall presentation and AfroFest in the Park show has been broadcast live on CIUT-FM every year since the first Queen's Park show in 1990. CKLN-FM has broadcast the Saturday performances twice since the two day format began. Some segments in 1999 and all of the 1997 Queen’s Park concert was recorded by the CBC and received national air play on several shows. In 1998 segments were filmed for inclusion in a project by one of the country’s leading documentary film makers and the video was featured repeatedly. Music Africa has also produced a documentary of AfroFest 2000 in coolaboration with a local film production company.

More about Music Africa

Music Africa is incorporated as a nonprofit organization governed by a Board of Directors elected at an Annual General Meeting. Daily operations are carried out by a volunteer board of ten. Administrative help has been hired in the past for a brief period leading up to AfroFest in July as well as for other specific projects. Music Africa has a dues paying membership of African music supporters many of whom are also willing to volunteer their help at AfroFest and other events.

The vastness of the African continent makes it a real challenge to present all the elements which contribute to its diversity. At the same time the expression through music of this very diversity is most central to Music Africa’s artistic mandate. Music Africa strives to maintain a balance between traditional and modern music as well as recognizing regional differences in order to educate listeners about the diversity of music and culture from the African continent. In the selection of artists Music Africa tries to introduce new local talent along with the established Toronto groups. Including groups from other Canadian centres has helped give the festival a more national focus while international acts are included to ensure that the whole festival gets high profile coverage. The development of new music that incorporates African with Western styles has been something quite unique that has been developed locally and these elements are included in the overall presentation of the festival.

Other things we do

Music Africa produces a newsletter for its members, African Drum, providing feature articles, reporting on past events and promoting future ones, with reviews of new African music recordings, concerts and other articles of interest about Africa and its cultures. A web site assists in the promotion of events and as a way of reaching out to members and others. Music Africa has fulfilled its mandate of promoting African music and culture through other activities as well. Music Africa began the Toronto African Music Awards in 1994, an event that has received wide coverage, and the 6th T.A.M.A. was held on November 11th at the Downtown Holiday Inn on King Street West. For the current year the Awards are not scheduled to focus on some of the more pressing current tasks at hand, though there is recognition of the value of the holding the event again in the future. Numerous workshops and performances have in the past been undertaken in collaboration with other cultural and charitable organizations including Toronto’s Harbourfront Centre, Ontario Place Corporation, The Canadian Red Cross, Canadian Artists Network: Black Artists in Action (CAN:BAIA) and the Toronto Blues Society. These have all helped to expand the awareness of African music in Toronto and audiences who appreciate it. In February 2000 Music Africa launched its first educational project “AfroFest in the Schools”. The project involved the presentation of a series of workshops and concerts at 8 different schools in Metro Toronto. Music Africa hopes to be able to continue the development of AfroFest in the Schools, as well as the T.A.M.A. initiatives in the future. For now our main priority is to focus on AfroFest 2003 to ensure the upcoming festival can raise its status to being one of the country's top festivals - a celebration not only of African culture, but also of a Canadian multi-cultural policy that encourages the uniqueness and diversity of all cultures.

 

Music Africa Tel: (416)469-5336 Fax: (905)873-7700 afrofest@hotmail.com